Two Sides of the Market, One Big Opportunity
Dubai’s property market in 2025 is not a story of resale versus off-plan. It’s a story of resale and off-plan — both moving, both evolving, each with its advantages. Whether you want the immediacy of a ready home or the promise of something new, there’s space to play smart. This blog dives into both, so you can align your strategy.
Market Context & Key Trends
a) Growth Across the Board
- In the first half of 2025, both off-plan (also called primary, first-sale) and resale (secondary, ready-to-move) segments posted strong gains. Off-plan transactions surged substantially, driven by buyer interest in upcoming supply and flexible payment plans.
- At the same time, resale / secondary market sales also lifted, showing people still value homes you can move into now. In H1, resale deals rose ~15-20% in many reports.

b) Off-Plan Momentum with Caveats
Off-plan is strong: buyers are attracted to developer incentives, modern designs, and potential capital appreciation.
c) Resale / Secondary: Steady Appeal
- Buyers who want certainty , immediate occupancy, established infrastructure, ability to rent or move straight in , continue to prefer resale. Those homes often come with less waiting, less uncertainty.

What Each Offers: Off-Plan Vs Secondary
Risks & What to Watch Out For
- Oversupply in some zones, especially mid-tier apartment clusters. Too many similar launches in the same neighborhood can dilute demand.
- Economic / interest rate shifts that affect financing costs. Buyers relying heavily on credit or expecting very fast resale may face headwinds.
- Developer reliability, adherence to regulation, escrow protection. For off-plan purchases, these are especially critical.
- Condition, service charges, and maintenance issues in resale properties. Even ready homes come with ongoing costs.

Strategy Tips: How to Benefit from Both
- Align your goal: Is your priority capital growth over time, or immediate occupancy / rental income? That tells you which segment may suit you better.
- Check location & infrastructure: Off-plan in an area with upcoming transport, schools, and amenities may appreciate well; resale in established areas may offer more predictability.
- Evaluate payment plans & total cost: Compare total cost of off-plan (including premiums, developer fees, etc.) vs cost of resale (including possible refurb, moving in, etc.).
- Work with reputable developers and brokers: For off-plan, a reputation for on-time delivery is key. For resale, inspection, title, service fees, and building management are critical.
- Watch supply pipelines: Know how many units are expected to be delivered in a given community soon, which impacts competitiveness.
Outlook: What to Expect for the Rest of 2025
- Both resale and off-plan markets will continue to expand, though growth may moderate in mid-apartment segments where supply is crowded.
- Off-plan appreciation may slow in some zones as more projects completed, but zones with strong infrastructure advantages will likely hold value.
- Resale demand may strengthen, especially among end-users who want certainty and quicker possession. This may keep resale prices stable or increasing moderately in good areas.
Overall, 2025 is shaping up as a year where choosing which market (resale vs off-plan) will matter more than ever. Smart buyers will pick based on purpose, risk, and timing.

Richmond Properties: Partner for Both Off-Plan & Resale Success
At Richmond Properties, we believe in giving our clients a full perspective. Whether you’re drawn to off-plan opportunities or resale ready-homes, we’re by your side, data-driven, reputation-focused, and with your goals front and centre. With deep market insight, strong developer relationships, and a transparent process, Richmond helps you choose not just a property, but the right strategy.
FAQs
Is off-plan always cheaper than resale?
Not always. Off-plan can offer lower upfront costs or payment flexibility, but resale may offer better total cost when you consider finish, move-in times, and existing infrastructure.
Can off-plan beat resale in yield/growth?
Yes , in the right locations and from trusted developers, off-plan can deliver strong appreciation. But resale gives more certainty of income sooner, especially for renters.
What’s a safe way to invest off-plan?
Choose developers with proven delivery track records, good transparency, realistic timelines, solid amenities. Ensure escrow protection and developer escrow accounts are in place.
What’s the risk in resale properties?
Condition of the unit, service charges, how well the building is managed, unexpected maintenance costs. Also, less room for capital growth compared to nicely located off-plan, though usually less risk.
When is the best time to buy in 2025?
Early to mid-2025 is still offering momentum. Later in the year, some cooling may begin in over-supplied segments. But resale in strong communities could hold up well.etite, timeline, and strategy. Resale offers immediate clarity; off-plan offers early pricing but carries delivery risk.